Nearly 200 entries in 36 categories were considered for this year’s awards.
From among nearly 200 entries spanning 36 categories, The Automotive Communications Awards were bestowed on several winners in both Business-to Business and Business-to-Consumer categories.AdvertisementThe Automotive Communications Awards annually recognize companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged, and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC). “The Automotive Communications Awards have become like the Super Bowl for marketing communications in the automotive aftermarket.” said Jacki Lutz, executive committee administrator, Women in Auto Care. “They are really special, because they recognize and reward our industry’s best marketers, and also help fund Women in Auto Care’s scholarship initiatives. Thank you to all of the companies and teams who participated this year and congratulations to all of this year’s winners!”AdvertisementMoney raised from this program helps to directly support the Women in Auto Care Scholarship fund, which helps fuel the future of the industry. This scholarship fund annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs. 2022 Business-to-Business winners: Category: Best Promotional Goods, Gear, Marketing and Collateral Company: Traction Factory/Snap-On Tools Submission: Slip Joint Needle Nose Pliers Launch Category: Best Special Promotion and/or Promotional Event Company: Robert Bosch LLC Submission: BOSCH [SCAN] Venture Promotional Contest Category: Best Packaging Company: Continental Automotive Systems, Inc Submission: ATE Brake Fluid Packaging Category: Best Social Media Campaign Company: ADVICS & MBE Group Submission: Brake Fluid Launch Category: Best Trade Show Booth Company: Stryten Energy Submission: Stryten Energy 2021 AAPEX Booth Category: Best App for a Mobile Device Company: Midwest Auto Care Alliance Submission: MWACA Mobile App Category: Best Use of a Video (Technical) Company: AutoNetTV Media, Inc. Submission: Sensata Brake Force Sensor Category: Best Use of a Video- General Market/Special Interest Company: Traction Factory/Snap-On Tools Submission: Snappy Holidays Digital Content Category: Best 360 Degree Marketing Campaign Company: Robert Bosch LLC. Submission: Solutions for Every Job- Bosch Diagnostics Campaign Category: Best Campaign Embracing Diversity, Equity and Inclusion Company: MOTOR Information Systems Submission: 2022 MOTOR DEI Strategy Category: Best Ad Campaign to Technician/Repair Audience Company: Robert Bosch LLC. Submission: Solutions for Every Job- Bosch Diagnostics Campaign Category: Best Ad (Either Distribution/Retail or Technician/Repair Audience) Company: Centric Parts Submission: Centric On the Go Ad Category: Best Training Communications Company: Worldpac and Advance Auto Parts Submission: 2022 Supplier & Training Expo Category: Best Article/Blog/Content Piece (Technical) Company: Purolator Submission: Article-Why Full Synthetic Media is Important Category: Best Article/Blog/Content Piece (General Market/Special Interest) Company: Mevotech Submission: Mevotech Blog Category: Best Newsletter Company: Monroe® Submission: Monroe® Branded Newsletters Category: Best Logo Design/Usage Company: University of the Aftermarket Foundation Submission: University of the Aftermarket Foundation Coffee Club Logo Category: Best Website Company: CRP Industries Inc. Submission: CRP Automotive Website 2022 Business-to-Consumer winners: Category: Best Television Commercial Company: AutoZone, Inc. and Havas Annex Chicago Commercial: AutoZone FREE Fix Finder Service TV “Mom Knows Best” Category: Best Website Company: RepairPal Submission: RepairPal.com Category: Best Social Media Campaign Company: Pep Boys Submission: Meet the Pros (of Pep Boys) Category: Best App for Mobile Device Company: Pep Boys Submission: Pep Boys Smart Service Category: Best Media Outreach to Non-English Speaking Audiences Company: Pep Boys Submission: Pep Boys Spanish Speaking Website Category: Best Radio or Podcast Company: AutoZone, Inc. Submission: AutoZone Fix Finder Services Category: Best Outreach to Female Audience Company: Remarkable Results Radio Podcast Submission: Tracy Capriotto, Director of Content/Producer Category: Best Co-op Advertising (Repair Shop Partnered w/ Mfg/Dist to Market) Company: NAPA AutoCare Submission: NAPA AutoCare & AAA 100% Co-Op Sign OfferAdvertisementCategory: Best Print Ad Company: Pep Boys Submission: Pep Boys Recruit Military Ad Category: Best 360 Degree Marketing Campaign Company: Pep Boys Submission: Pep Boys NHRA Category: Best Digital Display Ad Company: Standard Motor Products Category: Best Direct Mail Piece, Brochure, Booklet, Handout Company: Dorman Products Submission: OE FIX Guide Vol. 3 Category: Best Article/Blog/Content Piece Company: Wagner® Submission: Wagner® – How to Select the Right Brake Pad Video & Online Quiz Category: Best Video Company: Purolator Submission: Purolator® Brand Repositioning Video Category: Best Repair Facility/Store Customer Promotion Company: TechNet Professional, Advance Auto Parts Submission: TechNet Brakes for Breasts Campaign Category: Best Consumer/Community Event Company: Advance Auto Parts Submission: Advancing Our Roads by Advance Auto Parts Category: Best Billboard Company: Clarios Submission: Clarios xEV Streetcar Branding Lcd Brochure
The Automotive Communications Awards annually recognize companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged, and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).
“The Automotive Communications Awards have become like the Super Bowl for marketing communications in the automotive aftermarket.” said Jacki Lutz, executive committee administrator, Women in Auto Care. “They are really special, because they recognize and reward our industry’s best marketers, and also help fund Women in Auto Care’s scholarship initiatives. Thank you to all of the companies and teams who participated this year and congratulations to all of this year’s winners!”
Money raised from this program helps to directly support the Women in Auto Care Scholarship fund, which helps fuel the future of the industry. This scholarship fund annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs.
Category: Best Promotional Goods, Gear, Marketing and Collateral Company: Traction Factory/Snap-On Tools Submission: Slip Joint Needle Nose Pliers Launch
Category: Best Special Promotion and/or Promotional Event Company: Robert Bosch LLC Submission: BOSCH [SCAN] Venture Promotional Contest
Category: Best Packaging Company: Continental Automotive Systems, Inc Submission: ATE Brake Fluid Packaging
Category: Best Social Media Campaign Company: ADVICS & MBE Group Submission: Brake Fluid Launch
Category: Best Trade Show Booth Company: Stryten Energy Submission: Stryten Energy 2021 AAPEX Booth
Category: Best App for a Mobile Device Company: Midwest Auto Care Alliance Submission: MWACA Mobile App
Category: Best Use of a Video (Technical) Company: AutoNetTV Media, Inc. Submission: Sensata Brake Force Sensor
Category: Best Use of a Video- General Market/Special Interest Company: Traction Factory/Snap-On Tools Submission: Snappy Holidays Digital Content
Category: Best 360 Degree Marketing Campaign Company: Robert Bosch LLC. Submission: Solutions for Every Job- Bosch Diagnostics Campaign
Category: Best Campaign Embracing Diversity, Equity and Inclusion Company: MOTOR Information Systems Submission: 2022 MOTOR DEI Strategy
Category: Best Ad Campaign to Technician/Repair Audience Company: Robert Bosch LLC. Submission: Solutions for Every Job- Bosch Diagnostics Campaign
Category: Best Ad (Either Distribution/Retail or Technician/Repair Audience) Company: Centric Parts Submission: Centric On the Go Ad
Category: Best Training Communications Company: Worldpac and Advance Auto Parts Submission: 2022 Supplier & Training Expo
Category: Best Article/Blog/Content Piece (Technical) Company: Purolator Submission: Article-Why Full Synthetic Media is Important
Category: Best Article/Blog/Content Piece (General Market/Special Interest) Company: Mevotech Submission: Mevotech Blog
Category: Best Newsletter Company: Monroe® Submission: Monroe® Branded Newsletters
Category: Best Logo Design/Usage Company: University of the Aftermarket Foundation Submission: University of the Aftermarket Foundation Coffee Club Logo
Category: Best Website Company: CRP Industries Inc. Submission: CRP Automotive Website
Category: Best Television Commercial Company: AutoZone, Inc. and Havas Annex Chicago Commercial: AutoZone FREE Fix Finder Service TV “Mom Knows Best”
Category: Best Website Company: RepairPal Submission: RepairPal.com
Category: Best Social Media Campaign Company: Pep Boys Submission: Meet the Pros (of Pep Boys)
Category: Best App for Mobile Device Company: Pep Boys Submission: Pep Boys Smart Service
Category: Best Media Outreach to Non-English Speaking Audiences Company: Pep Boys Submission: Pep Boys Spanish Speaking Website
Category: Best Radio or Podcast Company: AutoZone, Inc. Submission: AutoZone Fix Finder Services
Category: Best Outreach to Female Audience Company: Remarkable Results Radio Podcast Submission: Tracy Capriotto, Director of Content/Producer
Category: Best Co-op Advertising (Repair Shop Partnered w/ Mfg/Dist to Market) Company: NAPA AutoCare Submission: NAPA AutoCare & AAA 100% Co-Op Sign Offer
Category: Best Print Ad Company: Pep Boys Submission: Pep Boys Recruit Military Ad
Category: Best 360 Degree Marketing Campaign Company: Pep Boys Submission: Pep Boys NHRA
Category: Best Digital Display Ad Company: Standard Motor Products
Category: Best Direct Mail Piece, Brochure, Booklet, Handout Company: Dorman Products Submission: OE FIX Guide Vol. 3
Category: Best Article/Blog/Content Piece Company: Wagner® Submission: Wagner® – How to Select the Right Brake Pad Video & Online Quiz
Category: Best Video Company: Purolator Submission: Purolator® Brand Repositioning Video
Category: Best Repair Facility/Store Customer Promotion Company: TechNet Professional, Advance Auto Parts Submission: TechNet Brakes for Breasts Campaign
Category: Best Consumer/Community Event Company: Advance Auto Parts Submission: Advancing Our Roads by Advance Auto Parts
Category: Best Billboard Company: Clarios Submission: Clarios xEV Streetcar Branding
Awards & Charity: Parts Authority Honors Top Vendor Partners & Reps
Awards & Charity: DENSO’s Victoria White Earns CADIA Impact Award
Awards & Charity: Cooper Standard Wins SPE Automotive Innovation Award
Awards & Charity: I-CAR Recognizes 3 Leaders for Exceptional Service
ByAMN Content Partner on November 22, 2022
ByMary DellaValle DellaValle on November 22, 2022
AMN Drivetime Video: AMN Drivetime with Tire Industry Icon John Gamauf
Research: S&P Global Mobility: November Auto Sales Update
Automotive Aftermarket Manufacturing: Tenneco to Supply Solutions for Rivian R1T and R1S EVs
Events: HDAW 2023 Product Expo Nearing Capacity
Large Digital Photo Frame Personnel: ASTA Announces Retirement of Industry Veteran Reece Hester